How to Add URL Parameters to Microsoft Ads

Step 1: Open your campaign settings

In Microsoft Ads, go to:

Campaigns → Select your campaign → Settings → Advanced settings → Advanced URL options
This is where you add the Tracking template.

Step 2: Choose the correct tracking template

The tracking template depends on the campaign type.

Performance Max campaigns

Use:

{lpurl}?juicy_source=microsoft&juicy_cid={CampaignId}

Search, Shopping and all other campaign types

Use:

{lpurl}?juicy_source=microsoft&juicy_aid={AdId}

Step 3: Save the tracking template

Copy & Paste the appropriate tracking template into the Tracking template field, then click Save.
That's it! Juicy will now be able to track your Microsoft Ads attribution correctly. 🚀

💡 Good to know: Updating your tracking template does not require an editorial review, so your ads continue serving without interruption. Learn more in Microsoft's documentation.

Updated on: 03/08/2026