How to Add URL-parameters to Snapchat ads

Changing the URL parameters of an active ad may cause it to re-enter the learning phase and potentially affect its performance. To avoid this, we recommend adding the URL parameters to new ads instead of editing existing ones.


Step 1: Go to Ads Manager


  1. Log in to Snapchat Ads Manager
  2. Navigate to the Creative Library



Step 2: Edit the Ad Creative


Click Edit on the creative you want to update.




Step 3: Add the URL Parameters


  1. Scroll down to the Destination section
  2. Under Website URL, click + Build a URL Parameter
  3. Add the following two custom parameters exactly as shown:


juicy_source = snapchat
juicy_aid = {{ad.id}}



⚠️ Make sure the parameters are added exactly as shown above.



Step 4: Save and Publish


  1. Click Continue
  2. Click Save or Publish to apply the changes


Important


  • These URL parameters must be added to all Snapchat ads you want Juicy to track.
  • Without these parameters, Juicy cannot correctly attribute purchases to individual Snapchat ads.

Updated on: 05/09/2026