How to Add URL Parameters to AppLovin Ads

This guide explains how to set up URL parameters in AppLovin Ads Manager so that Juicy can correctly attribute purchases to the right creative set.

AppLovin does not share the URL parameters of your ads with us, so Juicy can't check them for you. Please add them to every campaign yourself.

Step 1: Copy the URL parameters

These are the URL parameters Juicy needs:

juicy_source=applovin&juicy_cid={CAMPAIGN_ID}&juicy_agid={CREATIVE_SET_ID}

AppLovin replaces the values in curly brackets with the IDs of the campaign and creative set that was clicked.

Step 2: Add them to the destination URL

In AppLovin Ads Manager, open your campaign and find its destination URL (the landing page your ad links to). Add the URL parameters to the end of it:

• If the URL has no ? yet, add a ? and then the parameters:

https://your-shop.com/products/example?juicy_source=applovin&juicy_cid={CAMPAIGN_ID}&juicy_agid={CREATIVE_SET_ID}

• If the URL already contains a ?, add a & instead:

https://your-shop.com/products/example?color=red&juicy_source=applovin&juicy_cid={CAMPAIGN_ID}&juicy_agid={CREATIVE_SET_ID}

Step 3: Check your creative sets

A creative set can use the campaign's URL or its own URL. In the Creative Sets tab, open each creative set and look at its destination URL setting:

• Use Campaign URL: nothing to do, it uses the URL from Step 2.
• Use Another URL: add the URL parameters to that URL as well.

Step 4: Save

Save your changes. That's it! Juicy will now be able to attribute your AppLovin orders to the right campaigns and creative sets. 🚀

Important:
Make sure to add the URL parameters to all of your campaigns and creative sets that link to your shop.

Updated on: 12/10/2026