How to Add UTM-Code to Meta / Facebook Ads

Changing the URL parameters of an active ad can cause it to re-enter the learning phase, potentially resetting its performance progress. To avoid this, we recommend using the URL parameters in new ads instead of changing existing ones.

Needed URL Parameter

Our app needs the tracking parameter juice={{ad.id}} on your ads to be able to attribute your orders to your ads.

Alternative supported URL parameters

If you're migrating, for example from Triple Whale or Hyros we got you covered.

Juicy supports common tracking parameters — no need to update your existing campaigns if you already use them.

The supported parameters are:
- juice={{ad.id}}
- ad_id={{ad.id}}  
- tw_adid={{ad.id}}  
- h_ad_id={{ad.id}}

How so set up

1. Go to Your Meta Ads Manager

Log in to your Meta Ads Manager and open the ad you want to edit, or create a new one.

2. Enter UTM Code Under “URL Parameters”

Right before publishing your ad, you'll find a section called URL parameters.
Paste the URL code into that field.

If the UI looks different for you, that is because Facebook currently updates their interface. Please use this guide instead

Make sure to copy this full URL parameter code

utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaign={{campaign.id}}&utm_term={{adset.id}}&utm_content={{ad.id}}&juice={{ad.id}}

3. Save & Publish

Click Publish or Update your ad to save the changes.

✅ Done!

Your ad is now ready and Juicy will automatically pick up the UTM parameters in your analytics.

Updated on: 11/05/2025