Articles on: How to Add URL Parameters

How to Add URL-parameters to Snapchat ads



Changing the URL parameters of an active ad can cause it to re-enter the learning phase, potentially resetting its performance progress. To avoid this, we recommend using the URL parameters in new ads instead of changing existing ones.



Step 1: Go to Ads Manager

  1. Log in to Snapchat Ads Manager
  2. Select your campaign
  3. Go to the Ads section
  4. Click Edit on the ad


Step 2: Edit Ad Creative

  1. In the top right corner, click Edit Ad Creative
  2. This will open the creative settings for the ad!


Step 3: Add URL Parameters

  1. Scroll to the Destination section
  2. Under Website URL, click + Build a URL Parameter
  3. Add the following two Custom Parameters exactly as written below:


juicy_source = snapchat
juicy_aid = {{ad.id}}


⚠️ Make sure the parameters are added exactly as shown above.



Step 4: Save and Publish

  1. Click Continue
  2. Click Save or Publish to apply the changes


Important

  • These URL parameters must be added to all active Snapchat ads
  • Without these parameters, Juicy will not be able to correctly attribute purchases to Snapchat ads

Updated on: 11/01/2026