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# How to Add URL-Parameters to Meta / Facebook Ads

# How to Add UTM-Code to Meta / Facebook Ads

||| Changing the URL parameters of an active ad can cause it to re-enter the learning phase, potentially resetting its performance progress. To avoid this, we recommend using the URL parameters in new ads instead of changing existing ones.

### Needed URL Parameter

Our app needs the tracking parameter 
```
juicy_source=facebook&juicy_aid={{ad.id}}
```
  on your ads to be able to attribute your orders to your ads.

### Alternative supported URL parameters

If you're migrating, for example from **Triple Whale** or **Hyros** we got you covered.

Juicy supports common tracking parameters — no need to update your existing campaigns if you already use them.

The supported parameters are:
* `juice={{ad.id}}`
* `ad_id={{ad.id}}`   
* `tw_adid={{ad.id}}`  
* `h_ad_id={{ad.id}}`


## Add the Tracking Parameters
**Meta is currently rolling out a new Ads Manager interface. Depending on your account, you may see one of the following setups. Follow the guide that matches what you see in your Ads Manager.**

| This is the standard (old) user interface.

### 1. Go to Your Meta Ads Manager

## Add the Tracking Parameters
Log in to your [Meta Ads Manager](https://adsmanager.facebook.com/) and open the ad you want to edit, or create a new one. 
---

### 2. Enter UTM Code Under “URL Parameters”

Right before publishing your ad, you'll find a section called **URL parameters**. 
Paste the **URL code** into that field.

**Make sure to copy this full URL parameter code**
```
utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaign={{campaign.id}}&utm_term={{adset.id}}&utm_content={{ad.id}}&juicy_source=facebook&juicy_aid={{ad.id}}
```

![](https://storage.crisp.chat/users/helpdesk/website/-/2/0/a/0/20a01d52400f2e00/juicy_1jwg5oe.png)

### 3. Save & Publish

Click **Publish** or **Update** your ad to save the changes.

### ✅ Done!

Your ad is now ready and Juicy will automatically pick up the UTM parameters in your analytics.



---


### New Parameters Interface

| **Using the new Parameters interface? Follow the steps below.**

## 
### 1. Go to Your Meta Ads Manager

Log in to your [Meta Ads Manager](https://adsmanager.facebook.com/) and open the ad you want to edit, or create a new one. 


### 2. “URL Parameters”

Right before publishing your ad, you'll find a section called **URL parameters**. 

1. Click **Edit**

![](https://storage.crisp.chat/users/helpdesk/website/-/2/0/a/0/20a01d52400f2e00/5_1e7zrh7.png)

2. Click ** Add parameter**  ![](https://storage.crisp.chat/users/helpdesk/website/-/2/0/a/0/20a01d52400f2e00/6_76u7c.png)
3. Type Add these parameters 
* **juicy_source** → `facebook`
* **juicy_aid** → Select **{{ad.id}}** from the dropdown menu ![](https://storage.crisp.chat/users/helpdesk/website/-/2/0/a/0/20a01d52400f2e00/skarmavbild-2026-05-29-kl-1537_psb7c8.png)


### ✅ Done!

Your ad is now ready and Juicy will automatically pick up the UTM parameters in your analytics.